LIZ CANNER

In the shocking and hilarious feature documentary Orgasm Inc., filmmaker Liz Canner edits erotic videos for a pharmaceutical company. Her employer is racing to develop the first FDA-approved Viagra for women.  She soon begins to suspect that they, along with other drug companies, might be trying to take advantage of women.  Orgasm Inc. presents an extraordinary behind-the-scenes look at the cash-fueled pharmaceutical industry and the way it is reshaping our idea of health, illness, and…orgasm.

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Orgasm Inc. reached a large audience through traditional distribution platforms and a well targeted impact campaign.  It was broadcast on television stations in 12 countries, theatrically released in 41 cities in the U.S., Canada and Korea, screened at over 65 film festivals, streamed on Sundance Now, Fandor, Vimeo and Netflix national and international (“Most Popular” in the Critically Acclaimed Documentary section, Winter 2012), presented on VOD, iTunes, Amazon and in stores.  The documentry went on a campus tour with 137 educational screenings in the US and Canada.  It was also used in a campaign to counter the misinformation promoted by pharmaceutical industry marketers by educating journalists and medical experts about the real story behind FSD and marketing tactics such as “condition branding” and the use of deceitful statistics. The result was major improvement in press coverage of the issue, thousands of students reached and presentations to hundreds of medical experts at conferences and medical schools. The 2050 Group estimated that combined media coverage and distribution of Orgasm Inc. reached 100 million people.

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